Families are being urged to pick up the phone and ask for advice to help children and young people attend school.
As children start back after the Christmas break there will be some pupils dreading the start of the school term.
For some, it will be a short blip, and then it’s back to the routine. For others, though, anxiety can be crippling and ultimately lead to avoiding school for days hampering long-term prospects.
Wiltshire Council is part of a multi-agency approach working together to address issues around school attendance.
A team of education welfare officers are ready to support those families where children are experiencing difficulties with attendance and help them find a way to get back into school. The council and partners are also working together on targeted programmes to provide wraparound support and address any issues with school attendance.
A key strand is ensuring the message is clear to families – you’re not alone. Speak to your school or Wiltshire Council so we can work with you on a plan to support your child back into school and with their peers.
Evidence shows securing good attendance at school is an essential foundation for raising pupil attainment. Attendance of just 95% equates to half a day off every two weeks for a whole year. For 80% attendance it equates to one whole day off every week for a whole year. School attendance in Wiltshire reflects the national picture, which has seen a marked drop in being at school, particularly since the COVID 19 pandemic.
Helen Carpenter, Headteacher at Kingdown School, said: “It can be hard for parents getting their child into school every day, but I think the benefits are huge – both in terms of wellbeing and their learning. Even missing the odd day can impact. Getting children into daily routines is important; your school can support if your child is struggling, with provision like Breakfast Clubs, counselling and checking in with students when they arrive. Promoting resilience is key and it does get easier as children get used to the school day routine. If your child needs a plan to get them back into school, I’d contact the pastoral team (Head of House or Year) and ask for support with this as they can reward children as they start to build their attendance.”
Wiltshire Council Education Welfare Officer Alison has been working in her job for 18 years and believes that with the right support, children and young people can turn a corner.
She said: “I think one of the best feelings is when we do manage to hook that child back. We find whatever it is, it might even be something as specific as something that they really enjoy that a school will put in place for them.
“It’s the focus in on that individual making them realise they are an individual. To see that positivity, to see that realisation of a young child or a young person that thinks I can do this when I leave school. It’s the most awesome feeling and it’s something that I have seen in my 18 years, and I hope I continue to see as long as I’m doing this job.”

Still time to join the Great British Spring Clean for 2026
Love is in the air for Longleat's Red Pandas
Residents urged to take action now in case of groundwater flooding
All aboard! ‘Brilliant’, free exhibition train heads to Salisbury
Our Local Market Comes to Wilton Village
Salisbury FC launch literacy initiative to boost reading in local schools
Man Arrested at Fish and Chip Shop by Immigration Enforcement Officers
Public consultation agreed on fire station closure proposals
